SCMP Login: the South China Morning Post (SCMP) website reverts to subscription, reprints, apps and pricing for students in the country.
The switch from non-subscription services to paid reporting culminates from a series of changes in SCMP. For one, Alibaba got the company five years ago, prompting SCMP to stop the subscriptions.
But according to the editor-in-chief, Tammy Tam, extraneous changes continue to impact the practice of making a profit from ads in journalism. Subsequently, the news agency withdraws most of the posts from the public, providing them for a price instead.
See the details in this article. (We also explain the SCMP Login procedure)
SCMP Login: Prelude to SCMP Subscription Model
Aspiring to worldwide fame as a competitive news plug, SCMP previously provided texts, including prints, for free. Then, it relied on adverts for remuneration. However, big tech companies like Tencent and Tik Tok have raised the stakes, making ads an untenable revenue source.
According to prevailing stats on the situation, Alibaba (partly contributing to 60% of the ads traffic in China) and other big companies make the ads business a daunting enterprise for news media.
The situation became dire for SCMP when Meituan, Xiaomi, and Douyin joined the fray. SCMP held on for four years on the regressive ad-profit model for journalism and then reverted to paid services in 2020.
How Does the Change Pay Off?
The company looks to uphold its 450% geometric growth by putting up the paywall to international readers, attempting to dominate the conversations about China.
According to releases from the Honk Kong newspaper, SCMP is catching up nicely. Further, there are figures to prove these remarks. Meanwhile, the 2.5 million subscribers to the company expect incentives (or a loyalty program) from the company to maintain the transition at the desired pace.
Also, the readers contribute to any business confidence that might sustain ad traffic in SCMP. Such readers can still access the SCMP Login page as before _ albeit, with some slight changes.
Besides covering topics in the humanitarian sector and politics, SCMP keeps a steady tab on vogue fashion and celebrity news. Some of its works appear in popular plugs like ELLE, Cosmopolitan, and others.
SCMP also shares insights into indigenous technologies by leveraging its digital brand, Abacus. Its other brands cover topics as variable as commentaries on Chinese global impact (available on Inkstone) and lifestyle, travel, and recipes (see Goldthread).
You can access all articles on the site via SCMP Login.
Available Careers on SCMP
We can sum the career openings in the South China Morning Post into three tiers:
Each package promises high-profile services and salaries at commensurate terms. But we only look at Editorial for brevity.
The South China Morning Post continues to publish incisive round-the-clock reportage on various global, academic, and societal topics. It offers readers a news hive that covers the faceted environs of Hong Kong.
The Editorial also keeps its SCMP Login free from gaudy, lackluster reporting. How? It does this by employing only qualified and experienced people.
Moreover, SCMP holds special events for children and teens, helping them up the news column. SCMP is currently part of the Trust Project, a credit to the company marking its inclusivity.
Do you wish to access your profile on the SCMP Login portal? If yes, use the sign-in procedure below.
How to Login to SCMP Account
To sign in to the paid service, follow these steps:
- Either open the app on your mobile device,
- Or go to account.scmp.com here.
- Now, opt for your preferred SCMP Login method (sign-in via Facebook, Google, Apple, or Email)
- Then enter the relevant details.
- Finally, click on Login.
Conclusion: SCMP Adverts
We conclude this piece by briefly discussing SCMP LIGHTHOUSE.
SCMP LIGHTHOUSE is the company’s remaining significant hold on ads. It attempts to leverage first-party data info (via cookies) for more profitable campaigns.
Since it is ceding the spotlight for ad ROIs to big tech blocs, SCMP revamps its targeted adverts to focus on targeted users. See below for how the company puts it on their site (advertising.scmp.com).
Developed with privacy at its core and on publisher first-party cookies, ‘SCMP LIGHTHOUSE’ was created as a proprietary in-house platform and leverages on the Post’s global readership of more than 50m monthly average users (MAU) across key territories such as the USA (37%), Asia (32%) and the rest of the world (31%).
SCMP, sourcing information for this project, currently partners with 1PluX. But the liaison could raise hackles if it delves into data collection by tagging users.
Although South China Morning Post mentions that the method is necessarily a precision model, it intends to create marketing prospects for ads. The idea might not sit well with some users. But generally, SCMP promises quality content.